Marcella Devvy

Product Manager & Designer
0 -> 1 product & product improvement

contact me

Marcella Devvy

Product Manager & Designer
0 -> 1 product & product improvement

contact me

Hi I'm Marcella Devvy, a versatile product professional with experience across UI/UX, Product Design, and Product Management. I have a total of 8++ years of experience; from creating 0 to 1 product, revamping product and feature enhancement. Each of them has different trade-offs.
More case studies coming soon

Real Work Projects

B2B Financial Platform pivot

Pazemo | Product Manager

In the Fintech industry, regulatory constraints are deemed the most priority in order to the product to be successful. The management decides to revamp to B2B disbursement platform and aligning its product flows, documentation, and operations with regulatory requirements.

Work Project2024Web Desktop AppProduct Owner

See Case Study

Increasing Engagement with Kuncie's Gamified Loyalty Feature

Kuncie by Telkomsel | Product Designer

The primary focus of this project is to understand and enhance user retention on the Kuncie platform. The key observation is that user retention is closely tied to the behavior of viewing or watching video content. In simpler terms, the more videos a user watches, the more likely they are to continue using the platform.

Work Project2022Mobile AppProduct Design

See Case Study

Refactoring LinkAja Consumer App and Other Projects

LinkAja | Senior UI UX Designer

[Refactoring project] LinkAja’s consumer app is in the need for Interaction Improvement and alignment with the new design system components. [Other projects] There are smaller other projects aside refactoring, like adding new features, conducting UX research for audit and reporting, or prototyping using protopie for usability testing needs

Work Project2021Mobile AppProduct Design

See Case Study